Foot health

7 reasons your plantar fasciitis keeps coming back (and what finally fixes it)

The short version: if the pain has lasted longer than a few weeks, you are treating the wrong stage of the problem — which is why nothing you have tried has held.

Recovery bundle

Buy 2 pairs, get 1 free

Enough to keep a pair in your work shoes and a pair in everything else.

  • Buy 2 pairs, get the third free
  • Free shipping on every order
  • 30-day money-back guarantee
  • Free fitting guide, emailed after checkout
Shop the bundle 30-day money-back guarantee · Free shipping

Two things a flat insert cannot do

Edit these two cards first — they are what make you un-comparable to a cheaper insole.

How it works

Name your first mechanism

The first thing your insole does that a flat insert cannot. Name it, then explain it with an analogy.

How it works

Name your second mechanism

The second half of the argument. Together these two should cover the whole problem named in the summary.

It stopped being an inflammation problem
1

It stopped being an inflammation problem

Ice and rest work early on. Past a few weeks the tissue itself has changed, and support is what it needs instead.

2

Your arch loads in more than one direction

That is why a flat insert feels fine standing still and disappointing by hour six.

3

Built for hour twelve, not minute one

The only test we design against is the end of a long shift.

4

You feel it on the first wear

Support is immediate. Comfort that builds over weeks is a separate thing, and we will not blur the two.

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5

Fits the shoes you already own

Slim enough for work shoes, boots and trainers. No crowded toes, no heel lift.

6

One pair is never enough

The pair you need is always in the other shoes. Most people keep a set in each.

7

Thirty days to decide

Wear them a month. If your feet are not better off, send them back. No photos, no questions.

What customers report

Day 30

Replace with a real review. Keep the day count and any setback — that is what makes it read as testimony.

Day 45

Replace with a real review, ideally from someone whose job keeps them standing.

Ready when you are

Buy 2 pairs, get 1 free

Enough to keep a pair in your work shoes and a pair in everything else.

  • Buy 2 pairs, get the third free
  • Free shipping on every order
  • 30-day money-back guarantee
  • Free fitting guide, emailed after checkout
Shop the bundle 30-day money-back guarantee · Free shipping